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Behind the Scenes: Promise Mascot Agency

Welcome to Promise Mascot Agency - an open-world mascot management crime drama set in a cursed Japanese coastal town.

Exiled and indebted to the tune of 12 billion yen, you’re tasked with reviving a bankrupt mascot agency… using a crew of oddly adorable mascots.

From exiled Yakuza backstory to hand-painted art inspired by manga and watercolour, the game is bursting with personality, cultural collaboration, and pure heart.

Game Director, Oli Clarke Smith and Art Director, Rachel Noy, walk us through the journey - featuring insights from Ikumi Nakamura, hand-drawn charm, and a mascot named Tofu who stole the whole studio’s heart.