The Theatrical Window: Tools and Strategies for Audience Development

From technology-led tools enhancing accessibility to data-driven strategies to increase attendance: discover how exhibitors, distributors and entrepreneurs are exploring new ways to engage audiences and increase cinema attendance.

📍 Recorded live at the UK Pavilion during the 2026 Cannes Film Festival.

Speakers:

MADDY PROBST | Head of Film
Watershed

SENEIT DEBESE | Founder and Managing Director
Greta & Starks Apps GmbH

THIERRY DELPIT | Co-founder and President
Cinesociety

Moderator:

VICKI BROWN | Senior Executive, Sales and Distribution
BFI