Cutting Through the Noise: Marketing and PR Strategies for Film

In the competition for attention, films can struggle to stand out without a strong marketing, PR or social media campaign. Our international panel of speakers reveal the lessons learnt from years of work around festival campaigns, national releases, and global markets. From the role of influencers to social media platforms and press junkets, find out how to cut through the noise.

📍 Recorded live at the UK Pavilion during the 2026 Cannes Film Festival.

Speakers:

MATHIAS NOSCHIS | Head of Strategy
Alphapanda

JONATHAN RUTTER | Executive Director
Premier PR

KARINA GECHTMAN | International Marketing & Publicity Consultant

Moderator:

ANNA HIGGS | Managing Director
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