Adaptations. Artistic Choices and Distribution Strategies in Cross-Media Stories

Stories increasingly travel across media: from book to screen, game to television, theatre to cinema. In some cases, stories are born in one medium and adapted into another; in others, worlds are created with a transmedia approach from the get-go. This panel explores different models of collaboration, both from a business and a creative perspective, and address the promotional and distribution strategies of cross-media stories.

📍 Recorded live at the UK Pavilion during the 2026 Cannes Film Festival.

Speakers:

JOHN GIWA-AMU | Founder & Producer
Good Gate Media

CHELSEA MORGAN HOFFMANN | Producer
Element Pictures

CARTHEW NEAL | Producer
Piki Films

Moderator:

NADIA M. OLIVA | Film & Culture Programmer